Printable Resource

Display Brief Checklist

Prepare the practical inputs that help a display concept, drawing, sample, or production review start with fewer assumptions.

Product information

Product dimensions, weight, photos, packaging size, SKU count, and any products that need special handling.

Retail or event context

Store type, placement area, traffic pattern, fixture restrictions, installation needs, and expected viewing distance.

Brand references

Brand guideline files, campaign images, color direction, fixture inspiration, and any must-avoid visual direction.

Existing files

Sketches, rough email notes, CAD files, PDF drawings, reference photos, or previous sample images.

Program needs

Target quantity, timeline, delivery location, sample expectations, and whether work is one unit or a full sequence.

Review priorities

What matters most for approval: premium look, durability, speed, lighting, packing, cost fit, or reuse.